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Achieving competitive advantage with anatomy and physiology

The healthcare and life sciences industries are becoming more crowded each day, as companies compete for the same customers in an increasingly global marketplace.

According to PwC’s 21st Global CEO Survey, 66% of pharmaceutical and life sciences CEOs cited the increase of direct and indirect competition as one of the most highly disruptive business trends they face.


If your company sells products or services to practitioners and hospitals or medical schools and training institutions, you must have a powerful way to demonstrate the value of your people, products and services and differentiate your offerings from your competitors. Your ability to demonstrate real value depends upon all areas of your business across the continuum—including research and development, corporate training, product management, marketing, sales, and end-user training, development and support. Your pivotal competitive strategy must include a robust, medically accurate, visually compelling anatomy content solution to credibly support your product story and market readiness.


This paper will explore how best in class anatomy, physiology and clinical content, images and customized solutions enable organizations to achieve strong competitive advantage, drive credibility, productivity and differentiation. We will share ideas that you can consistently apply to your own organization to reach business and revenue goals. Finally, we will conclude with a checklist of what to look for when selecting your anatomy content solution