Primal Pictures is part of Pharma Intelligence (Citeline), a Norstella company

This site operated by Pharma Intelligence UK Limited, registered in England and Wales with company number 13787459 whose registered office is 3 More London Riverside, London SE1 2AQ.


Revolutionizing the Exploration of the Human Body

Powering, Primal Pictures is the only complete and medically accurate digital human 3D model based on real body scans and imaging data. For more than 30 years, our pioneering and award-winning software has been used by millions of educators, students and practitioners in over 1,500 institutions across more than 150 countries.

Our Mission

Primal Pictures strives to deliver best-in-class anatomical solutions that educate, engage and inspire, answering the need for better understanding of human anatomy to promote and advance health science.

How We Can Help

Primal’s learning solutions meet the needs of any educational program with an anatomy component, including medicine, nursing, dentistry, physical therapy/rehabilitation, occupational therapy and sports medicine.

Our Model

Born of a need for detailed and medically accurate 3D anatomical resources, Primal created our model from CT scans of a full human skeleton. Structures such as muscles, vessels, nerves and organs were constructed using our own MRI data and cross-sectional cadaver images from the Visible Human Project.


First, our in-house anatomy team digitally outlined every anatomical structure on the images by hand. The outlines were then used to create a 3D wireframe model of each anatomical component, ensuring the shape, position and relationships of each structure were accurate and based on real data. Next, working with our expert graphics team, they painstakingly researched the structures and details not visible in the images, so those elements could be added.


Finally, they created textures and colors to flesh out the model. Built with this level of detail, our model could be tailored to accommodate the requirements and knowledge levels of different users, from students and patients to academia, practitioners and corporate professionals. After more than 25 years, we continue to constantly refine the quality of our model today.

A lot of students say the e-books aren’t giving them what they need. They need tools like that help them visualize and really immerse themselves in the content. Primal Pictures is our “wow” tool.

Sarah Howard

Queensland University of Technology in Australia

Portrait photo of Sarah Howard

Primal Pictures is part of Citeline

Citeline (formerly Pharma Intelligence) is the world’s most comprehensive provider of real-time R&D intelligence to the pharmaceutical industry, featuring an unmatched data collection of global clinical trials, vetted investigators and trial sites and drug development pipelines. Our data is curated by the industry’s largest team of expert analysts, making Citeline the most trusted source of R&D intelligence on the market.


A curated selection of content including events, news and case studies

Contact us today to find out more about how Primal Pictures can help you elevate your teaching, learning, and communication with the world’s leading 3D anatomical resource.

Contact us  

Free Trial Info


How can we help?

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    Note: Free demos/trials are for institutions and companies only. Students, please ask a faculty member or librarian to inquire for you or download Primal's Anatomy Quiz App for iOS or Android.

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