Join us! Primal Pictures is attending ESHRE 2026, the 42nd Annual Meeting of the European Society of Human Reproduction and Embryology. The meeting runs 5 -8 July at ExCeL London and draws thousands of professionals from across reproductive science and medicine.
Look for us at booth D53a. We are showcasing 3D Real-time Embryology, our interactive way to teach and explore human development on our Anatomy.tv platform. Stop by to see it in action and talk with the anatomists and product owners who built it.
What you’ll find at booth D53a
Bring all your frequently asked embryology questions. The ones about folding, rotation, and what turns into what. We will show you how 3D Real-time Embryology answers them on screen. Step through the stages of development, rotate a model to any angle, dissect it, and read the structure text that explains what you are looking at.
How it fits your clinic or reproductive medicine team
For IVF clinics and reproductive medicine teams, 3D Real-time Embryology works as a shared reference and a training tool. New embryologists and fertility nurses can build an accurate picture of how development unfolds week by week, using the same models across the whole team. Clinicians can pull up a structure during a patient conversation and point to exactly what happens as an embryo develops, which makes counseling clearer and less abstract. Teaching hospitals get one trusted resource for continuing education and for the trainees who rotate through the clinic. The content comes from real human scan data and expert review, so what your staff and patients see holds up to scrutiny.
How it fits your education program
Embryology is one of the hardest subjects to teach, and most education programs give it one or two lessons rather than a full module. Students are often left with century-old 2D drawings that show a few snapshots and leave the rest to imagination. 3D Real-time Embryology closes those gaps with continuous, accurate models students can explore on their own time, which takes pressure off limited class hours. If you lead a program, run a library or procurement team, or teach embryology yourself, the booth is a good place to see how it fits your curriculum.
Meet the Primal team
Four of us will be at booth D53a throughout the meeting:
Laurie Ballantyne, anatomist and product manager, and Naomi Senior, anatomist and product owner, can walk you through our roadmap of product developments and how our content maps to your teaching.
Tom Fletcher, account manager, and Alexis van Breda, channel sales, can help with pricing, access, and next steps for your clinic or institution.
Plan your visit
ESHRE 2026 runs through 8 July at ExCeL London. Find Primal Pictures at booth D53a, or contact us to learn more. We look forward to meeting you in London!