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Primal Pictures Partners with Penny Medical

Primal Pictures Partners with Penny Medical to offer Primal’s market leading 3D Real-time Human Anatomy to enhance patient engagement and trainee learning

London, UK, 28 January, 2018 – Primal Pictures, pioneer of the world’s most medically-accurate and detailed 3D model of human anatomy based on real scan data, announces today that it has partnered with Penny Medical, a company that builds solutions designed to improve doctor-patient communications and patient outcomes. Penny Medical and Primal Pictures introduce Penny-Primal Touchscreen, a high-spec interactive touchscreen hardware solution featuring Primal’s 3D Real-time Human Anatomy. The all-in-one, high-resolution touchscreens are preloaded with 3D Real-time regional anatomy modules, providing extended utility, accessibility and mobility for Primal’s award-winning, accurate and flexible digital anatomy; making it easier and more feasible for physicians and educators to employ the Real-time product in a variety of clinical and educational environments. The new Penny-Primal Touchscreen is positioned to enhance doctor/patient encounters and communications in exam rooms, hospital rooms and waiting rooms, as well as in the classroom or lecture hall, as a teaching accompaniment with trainees on patient rounds and in the cadaver lab.

Penny-Primal Touchscreens offer a new way to interface with and benefit from Primal’s unrivalled highly-engaging 3D human anatomy solutions that have earned the company its reputation for excellence among the nearly 1,500 academic and clinical institutions around the globe that readily utilize Primal’s market-leading resources.

“Primal Pictures is pleased to partner with Penny Medical and to introduce Penny-Primal Touchscreens to our academic and healthcare customers,” said Pippa Chadfield, Head of Primal Pictures.  “Healthcare professionals and educators wanting maximized engagement in their patient interactions and student instruction require dependable access to the highest quality anatomical content.  The new Penny-Primal Touchscreens offer seamless, portal delivery of our award-winning, accurate and flexible digital anatomy via a locally-installed high-spec resource, making it the ideal mobile solution in any clinical or educational setting when the goal is to clarify understanding and drive better outcomes.”

“We are thrilled to be partnering with Primal Pictures to deliver an engaging, dynamic solution to enhance doctor/patient encounters and further mobilize trainee education and learning,” shared Kieran O’Brien, Founder and CEO of Penny Medical.  “After extensive evaluation of various 3D human anatomy models, Primal Pictures is the perfect anatomy solution.  It’s the gold standard.”

For more information on Primal Touchscreens and other solutions from Primal Pictures, please contact: (EU) +44 (20) 805 20700, (USA) +1 (888) 670 8900 (toll free) or visit their website

About Primal Pictures

Primal Pictures offers the most complete, detailed and medically-accurate digital 3D model of human anatomy for health care students, educators, practitioners, researchers and industry. The company’s market-leading web-based 3D anatomy software solutions are widely adopted and used in nearly 1,500 academic and clinical institutions across the globe to enhance health care education and practice. Primal Pictures is a part of Informa PLC.

About Penny Medical

Penny Medical delivers solutions to help improve doctor/patient communication and promote health literacy across the world. Our interactive digital anatomy solution helps doctors and medical professionals investigate, diagnose and explain illness and conditions to their patients using the most medically accurate reference data supported by powerful visual tools and interactive content. Our solutions harness best in class technology to provide patients with an engaging and interactive experience in the digital world. For more information about Penny Medical visit their website and follow them on Twitter @pennymedical

About Informa PLC

Informa operates at the heart of the Knowledge and Information Economy. It is one of the world’s leading business intelligence, academic publishing, knowledge and events businesses. With more than 6,500 employees globally, it has a presence in all major geographies, including North America, South America, Asia, Europe, the Middle East and Africa.