If you are looking for in-depth views of the limbs to guide interpretation of MSK ultrasounds, check out Primal's 3D Anatomy for MSK Ultrasound: Upper and Lower Limb. MSK ultrasound images are now being used to diagnose shoulder, elbow, wrist, hand, hip, knee and foot injuries and conditions.
Read more in our press release
Primal is partnering with University of Alabama at Birmingham to create a virtual reality model of the female pelvis. With Primal's 3D images and UAB's VisCubeSX virtual reality system, medical students and surgical residents will learn female anatomy in an entirely new, totally immersive format
Read the full press release >
We have a new online learning tool for audiology students and faculty!
This web-based resource provides 3D views of the ear for audiology students who prefer interactive, online learning.
Read more >>
At University of South Florida, the Human Body Goes Virtual,and Over 700 Students Study Anatomy & Physiology Online
This spring, over 700 students at the University of South Florida (USF) studied anatomy & physiology in a fully virtual environment, using Primal Pictures’ Anatomy & Physiology Online. Using this interactive, online learning tool, students view and study the entire human body using three-dimensional, medically accurate, rotatable images, and can complete these required courses from anywhere they can access the internet.
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The Modern Leonardo: 500 years later, Primal Pictures Helps Famous Leonardo Anatomy Drawings go 3D
Primal Pictures has collaborated with the Royal Collection Trust to produce 3D images of Leonardo Da Vinci’s world-famous anatomy illustrations. 500 years after they were drawn, Leonardo’s anatomical drawings are presented next to 3D anatomy computer models from world-leading medical software company, Primal Pictures in a new app for the iPad – ‘Leonardo da Vinci: Anatomy’, published by the Royal Collection and Touch Press. The app coincides with the opening of the largest-ever exhibition of Leonardo’s ground-breaking studies of the human body, at The Queen’s Gallery, Buckingham Palace.
Read our full press release
Our new partner VastAccess is using Anatomy & Physiology Online to educate medical professionals preparing for big changes in U.S. medical coding!
Knowing anatomy will be key to success in the new world of ICD10 coding!
Primal Pictures and Vastaccess have launched a partnership to provide medical coding professionals with 3D anatomy and physiology software as they prepare to meet complex new government-mandated medical coding requirements.
Customers participating in Vastaccess®’ online ICD-10 courses now have learning support through Primal Pictures’ Anatomy & Physiology Online, a 3D, online learning tool that provides virtual access to every element of the human anatomy. Anatomy views can be peeled away, rotated and labeled. The product also includes clinical topics, narrated animations of complex physiologic concepts, simple navigation and quick index and search, and a user-friendly pronunciation guide.
Read more on our press release >>
Primal Pictures are proud to announce that we have won The Queen's Awards for Enterprise: Innovation - a highly prestigious award for outstanding achievement by UK businesses.
Primal Pictures,publishers of the most complete and medically accurate interactive 3D model of the human anatomy, has received the Queen’s Award for Enterprise: Innovation 2012. The Queen's Award for Enterprise is the highest official award that British businesses can achieve. Primal Pictures has been recognized for its complete, detailed and medically-accurate 3D model of the human anatomy.
With big changes coming to U.S. medical coding, coders need to know anatomy! Primal's new partner Contexo Media is using Anatomy & Physiology Online to help its coding customers learn anatomy and prepare for ICD-10.
Meet a professor who "rewrote the book" to ensure the best online learning for his students.
Professor R S Pozos uses Primal images in his custom curriculum, and has greatly expanded access to his course. He also found that learning outcomes are the same, online or in-person.
Jefferson College introduces Anatomy & Physiology Online, for students in their Physical Therapist Assistant (PTA) Program.
Students will use Anatomy & Physiology Online, an interactive, 3D, digital learning tool for their required two semesters of Anatomy & Physiology.
Read more in our press release >>
Watch our quick video of Anatomy & Physiology Online
Primal Pictures Launches Enhanced Version of its Award Winning Anatomy & Physiology Online Learning Tool
New Version of Medically Accurate 3D Human Anatomy Tool Includes
Integrated Lab Activities to Support Student Learning
London, UK, 5 December, 2011 – Primal Pictures, publisher of the most complete and medically accurate interactive 3D model of the human body and its systems, has launched an enhanced version of its award-winning Anatomy & Physiology Online. The new version, Anatomy & Physiology Online Plus, offers 66 hours of comprehensive lab activities to support its 19 learning modules. Fully integrated into each chapter module, the lab activities include 138 3D interactive labeling exercises, 331 quizzes, 22 printable coloring pages, and 60 print and label activities.
“Today’s tech-savvy students are seeking more interactive ways to share and learn complex medical information, and our university customers are moving curriculums online at a record pace,” said Peter Allan, CEO of Primal Pictures. “The lab activities in Anatomy & Physiology Online Plus now provide anatomy & physiology students, and the faculty who teach them, with a complete and immersive learning experience in this critical subject area.”
Anatomy & Physiology Online Plus includes all the features of Anatomy & Physiology Online, which offers interactive, 3D views of human anatomy with integrated physiology content. Users can rotate images, peel away layers, add or remove anatomy from any image, and study animations and illustrations of physiology, dissection slides, clinical case studies, aging impact visuals, and a pronunciation guide. Anatomy & Physiology Online’s narrated animations make complex physiologic concepts more understandable.
Primal Pictures developed its 3D models using real medical scan data to create a highly detailed and accurate model that showcases the interrelations of body systems. Its range of 3D human anatomy titles are already used by more than 500,000 students and 70,000 educators at over 700 colleges and universities around the world. Anatomy & Physiology Online was recently named the best Digital and Online Resource in the British Medical Association’s Medical Book Awards.
“A growing number of students are opting to purchase Anatomy & Physiology Online in addition to a traditionally required textbook because it provides a more interactive, 3D learning experience.” said Laurie Wiseman, Publishing Director for Primal Pictures. “Our new version of the product adds the lab activities that students need to truly understand and remember complex anatomical structures and physiologic mechanisms.”
About Primal Pictures
Primal Pictures offers the most complete, detailed and medically-accurate 3D model of human anatomy for students, educators and health care practitioners. Primal Pictures’ 3D anatomy software is widely adopted in education and it is used for patient, practitioner and student education in over 20 countries. In 2011, over half a million students will learn anatomy using Primal software.
Find-A-Code and Primal Pictures Partner to Offer Anatomy Training Tools to Medical Coders Preparing for ICD-10
(Las Vegas, NV) February 21, 2012 – Primal Pictures and Find-A-Code have launched a strategic relationship to offer medical coders integrated access to 3D anatomy & physiology software that will help coders prepare for new government-mandated ICD-10 medical coding requirements.
Customers who already rely on Find-A-Code for medical billing code information will be offered integrated access to Primal’s Anatomy & Physiology Online, a learning tool that provides virtual access to every element of the human anatomy, using detailed 3D models created from real medical scan data. Primal’s 3D anatomy views can be peeled away, rotated and labelled. The product also includes narrated animations of physiology, learning objectives, self-testing, and pronunciation guides.
“To comply with ICD-10, coders need to take a quantum leap in their knowledge and understanding of complex human anatomy,” said LaMont Leavitt, CEO of Find-A-Code. “By integrating Anatomy & Physiology Online with our coding database tools, we can help coders virtually explore the detailed human anatomy that will be so critical to understanding and applying thousands of new diagnosis and procedure codes.”
To continue receiving both public and private insurance reimbursement for patient treatment, every U.S. healthcare provider must comply with the U.S. Department of Health and Human Services new ICD-10 coding requirements by October 20, 2013. The new requirements expand the number of medical diagnosis codes from 14,000 to 68,000, and the number of procedure codes from 4,000 to 87,000.
“Medical coders already use Find-A-Code to get answers to complex problems,” said Neal Alen, Vice President of Sales for Primal Pictures. “As the complexity of medical billing increases ten-fold, we are pleased to work with Find-A-Code to provide virtual tools that can increase coder’s knowledge of human anatomy.”
The more detailed ICD-10 codes are expected to allow better analysis of disease and treatment that will lead to better healthcare and speed up the payment process. While the compliance deadline for transitioning to ICD-10 is 18 months away, the complex conversion process of software, tools and training is expected to take most health providers more than a full year.
Find-A-Code provides a comprehensive single search database of billing codes and related information that provides thousands of medical coders a simple, search-engine-like system to access medical billing codes. Find-A-Code’s integrated tools assist medical coders in their efforts to accurately determine proper codes for documenting medical diagnosis and procedures for claim forms, documentation, and notes. Please visit FindACode.com for more information or to subscribe.
ABOUT PRIMAL PICTURES
Primal Pictures offers the most complete, detailed and medically-accurate 3D model of human anatomy for students, educators and health care practitioners. Primal Pictures’ 3D anatomy software is widely adopted in education and it is used for patient, practitioner and student education in over 20 countries. In 2011, over half a million students will learn anatomy using Primal software. Anatomy & Physiology Online recently won the British Medical Association’s annual prize for the best digital resource.
Download full press release
Concorde Career Colleges Goes Digital with Online Human Anatomy Tools Now at 15 Schools
(Mission, Kansas) March 13, 2012 -- Concorde Career Colleges, a leading provider of allied health education, is introducing computer-based anatomy learning tools at all 15 of its U.S. campuses. Every Concorde student studying anatomy & physiology now has access to Anatomy & Physiology Online, an interactive, 3D, digital learning tool. Developed by Primal Pictures, Anatomy & Physiology Online includes 19 learning modules with 3D images and interactive models, narrated animations and illustrations, dissection slides, clinical case studies, aging impact visuals, a pronunciation guide, quizzes, and 60 hours of lab activities.
“We are excited to be among the first career colleges to offer this innovative learning tool that can transform and enhance our student’s understanding of human anatomy,” says Pat Debold, Vice President of Academic Affairs at Concorde. “A deep and foundational understanding of the human body is critical to all of our students, and 3D, virtual learning will better prepare them to work as health professionals.”
“Today’s students are often more comfortable with online learning, and many independently seek interactive learning tools for complex, visual topics such as human anatomy,” said Laurie Wiseman, Founder and Publishing Director for Primal Pictures. “Concorde is a step ahead in meeting student learning needs, and we are happy to partner with them on this innovative shift in teaching and learning.”
Primal Pictures developed its 3D models using real medical scan data to create a highly detailed model. Anatomy & Physiology Online offers 3D anatomy that can be peeled away, rotated and labelled, along with narrated animations of physiology, learning objectives, self-testing, summary text, and pronunciation guides. It includes hundreds of lab activities to be performed by the student as they learn, ranging from labelling exercises to online quizzing and coloring pages.
“Textbooks are wordy and cumbersome for learning A&P,” says Mark Holcomb, Curriculum Development Specialist at Concorde. “Primal offers us an innovative way to engage students. Anatomy &Physiology Online will enliven the classroom, and give students a unique understanding of anatomy. Best of all, we will transform the way we provide lab activities on our campuses. Going digital in A&P is the way ahead, we believe.”
Students using the resource agree.
“If we didn’t have Primal, we would be learning from books: flat, 2D, boring,” says Amy Cangelosi, a Dental Hygiene Student at Concorde. “This makes a huge difference to how I can learn and study anatomy.”
ABOUT PRIMAL PICTURES
Primal Pictures offers the most complete, detailed and medically-accurate 3D model of human anatomy for students, educators and health care practitioners. Primal Pictures’ 3D anatomy software is widely adopted in education and it is used for patient, practitioner and student education in over 20 countries. In 2012, over half a million students will learn anatomy using Primal software. A&P Online recently won the British Medical Association’s annual prize for the best digital resource.
ABOUT CONCORDE CAREER COLLEGES
Concorde Career Colleges, Inc. offers vocational career training programs in the healthcare field. Concorde operates campuses at 15 locations in seven states, including California, Colorado, Florida, Missouri, Oregon, Tennessee and Texas. Concorde's programs of study provide thousands of students with the knowledge and job skills needed to work in medical fields including nursing, respiratory, occupational and physical therapy, dental hygiene, pharmacy technician, medical office administration, surgical and radiologic technology and others. Ten campuses offer select associate degree programs.
View a pdf of this press release
As Colleges Adopt Online Anatomy Learning Tools, Cadavers Go Digital
(London, UK) March 14, 2012 -- As advances in technology change how human anatomy can be viewed and learned, more colleges and universities are closing the cadaver lab and adopting virtual anatomy tools. Boise State University recently replaced its traditional human cadaver lab -- in use for anatomy students since the early 1980s -- with Primal Pictures’ Anatomy.TV, an interactive, web-based anatomy & physiology learning tool.
Caption: Graduate student Stacy Jorgensen demonstrates Boise State University’s new interactive, virtual anatomy learning tools from Primal Pictures. (photo credit: Boise State University)
“Many schools using Anatomy.TV in place of the cadaver lab say it is better for the students and the faculty,” said Neal Alen, Vice President of Sales, Primal Pictures. “Students appreciate that they can access the online anatomy to study anytime they want, even if the lab is closed. Faculty appreciate that the program tracks student time spent studying online. They have also see Anatomy.TV’s vivid coloration as an advantage, noting that the dry preservation of cadavers often makes it difficult for new anatomy students to differentiate muscles, nerves and tendons.”
Using Anatomy.TV, students get a comprehensive and deep view of joints, ligaments and nerves. Anatomy.TV gives students clear, detailed and accurate 3D real-time modeling of all sections of the human anatomy. Users can create custom views to save as bookmarks or label, annotate and export. The images are created from real medical scan data and include over 7500 structures. Users can rotate the 3D models in any direction using a mouse, and control which structures are visible, added, removed, made x-ray or opaque either in groups – muscles, vessel systems and organ systems – or individually, structure by structure. All views can be peeled away, rotated and labelled. The product also includes narrated animations of physiology, learning objectives, self-testing, and pronunciation guides.
The web-based system allows students to log in anytime from anywhere, and tracks the number of hours students spend with the program. Instructors can review data on student usage and study time and can adjust or modify the class time lectures and discussions accordingly.
ABOUT PRIMAL PICTURES
Established in 1991, Primal Pictures achieved its mission of creating the only complete and medically accurate 3D model of the human anatomy in 2003. Primal Pictures offers the most complete, detailed and medically-accurate 3D model of human anatomy for students, educators and health care practitioners. Primal Pictures’ 3D anatomy software is widely adopted in education and it is used for patient, practitioner and student education in over 20 countries. In 2012, over half a million students will learn anatomy using Primal software. Anatomy & Physiology Online recently won the British Medical Association’s annual prize for the best digital resource.
Another great new product!
3D Anatomy for MSK Ultrasound: Lower Limb helps clinicans interpret ultrasounds to diagnose hip, foot and knee injuries and conditions
Read the full press release on 3D Anatomy for MSK Ultrasound: Lower Limb >>
3D Anatomy for Massage and Manual Therapies
Primal Pictures, publishers of the most complete and medically accurate interactive 3D model of the human anatomy, has launched 3D Anatomy for Massage and Manual Therapies, a comprehensive digital resource for massage and manual therapists in training and practice.
Available as digital web-based product or multimedia DVD, 3D Anatomy for Massage and Manual Therapies provides a complete 3D interactive anatomy atlas including all bones and muscles, and an overview of the neurovascular and lymphatic systems.
An extensive muscle atlas shows 174 muscles individually, with origin and insertions. Users can easily interact with the 3D models to rotate, add or remove layers and identify any structure, and access a library of 124 trigger points and associated pain referral regions.
“3D Anatomy for Massage and Manual Therapies is both comprehensive and interactive, offering virtual immersion into anatomical structures,” said Judith DeLany, LMT, the lead author and Director of the NMT Center. “By exploring the interrelationship of anatomic structures and critical trigger points, students and practitioners alike gain a true understanding of the results of manual therapy approaches.”
3D Head and Neck Anatomy with Special Senses and Basic Neuroanatomy
Primal Pictures Interactive Hand has been featured in a BBC news item about the Leonardo da Vinci: Anatomist exhibition at The Queen’s Gallery here in London, UK. The exhibition is the biggest of its kind and features the artist as anatomist.
We worked with FAST on a project targeting torrent sites.
63 listings were removed from Google, and 41 forum postings were tackled, plus a host of images containing infringing representations of the our product.” Read the case study here
Images from our 3D Head and Neck Anatomy for Dentistry are to be used in the American Board of Orthodontics written examination.
"Kinesiology graduate student Stacy Jorgensen points out the particulars of a newly acquired anatomy software program called anatomy.tv.
The state-of-the-art, 3D, interactive virtual anatomy software replaced the traditional human cadaver lab that had been in use since the early 1980s. Students get a better look at structures such as joints, ligaments and nerves than when working with cadavers, and the web-based system allows students to log in anytime from anywhere, and tracks the number of hours students spend with the program."
See the photo!
A recent article in Londons Metro newspaper (Wed 19th Dec 2007) asks:
"Debate has been raging within NHS Choices as to whether the images should be anatomically correct and include genitalia or whether their nether regions should be masked"
Anatomy & Physiology Online has won first prize in the ‘Digital and online resources‘ category at the 2011 BMA (British Medical Association) Medical Book and Patient Information Awards.
Anatomy & Physiology Online is a fully integrated online learning approach for any student studying anatomy and physiology. Published as 19 comprehensive modules, it guides a student through the content from clear learning objectives to self testing. Combining Primal Pictures' award wining 3D anatomy with engaging new physiology content using clear visuals with succint text, narrated animations that cover complex concepts and processes, clinical case studies and fun interactive quizzes that engage all the senses.
Pelvic Floor Disorders has been "Highly Commended in Digital and Online Resources" category of the BMA Medical Book Competition 2010
“This is a very good resource which would also be useful to pelvic floor physiotherapists and technicians” BMA Medical Book Competition judges, September 2010
Pelvic Floor Disorders - see more details.
The 3D Head & Neck Anatomy with Special Senses and Basic Neuroanatomy software had taken first place in the Health Education category beating finalists that included the American Heart Association and Canadian Broadcast Corporation. The special Founders’ Awards, given to the winning entries that received the highest evaluations, were announced at the Awards Ceremony last week with the Michael E DeBakey, MD award going to Primal Pictures for the ‘finest educational entry of the year’.
Using Primal Pictures to explore the human body through art
Mariana Fantich is an artist who focuses her work on the anatomical exploration of the human body. “My specific interest is of the inner structure of the body in relation to the muscles, organs, tissues, veins, arteries and skeleton structure,” she explains. “The medium and aesthetics of my work deliberately relates to autopsy and postmortem practices of the skinned, dissected and sewn body.”
Mariana uses the three dimensional images created by Primal Pictures to recreate anatomical imagery in hand silk embroidery. “Every stitch precisely follows the sculptural form and muscular tissue of under-skin structures,” she explains. “The embroidery technique enhances the spectacular beauty of the skinned body and its deconstructed form. It is the ‘portrait of a skinned man. The work juxtaposes the process of piercing fabric with needle and thread and that of the reconstruction of the skin at the conclusion of an autopsy’.”
Mariana views the internal components of the human body as ‘ready-made’ objects that work and malfunction. She is fascinated by the inner structural properties of the human body: “The execution of the skinned body in hand embroidery endorses its dialogue with the constructive and dissected beauty of the human form and its placement and current situation.”
Mariana’s ‘Spectacular Bodies’ is aimed at the general public and her first piece, an embroidered head, has been selected to appear in an international open exhibition called ‘Art of the stitch’. “My work has been selected to represent the role of stitch in contemporary artistic practice,” she comments. “It has had good reviews so far. I think that for non medical professionals, Spectacular Bodies is like a cabinet of curiosities.”
Mariana first came across Primal Pictures when she was searching for medical imagery and three-dimensional medical scans. It was the high-quality, technical images that attracted her to the software and she has used it to create her straightforward, realistic interpretations of the anatomical imagery: “Ideally, I would like to have direct access to a 3d medical scan to which I can apply my knowledge of 3d modelling to give me the freedom to create the imagery for my work,” she explains.
“However, at present I do not possess an actual 3d anatomical model and so I use the next best thing – the Primal Pictures software. In fact, without the support of Primal Pictures, this project may not have come to fruition. I had a great deal of help from the team at Primal and have learnt a great deal. They were very fast to respond to my requests and I am very grateful to them for helping me to achieve my objectives.”
An episode from the latest series of the BBC’s popular crime drama, Waking the Dead, features a fantastic graphic anatomy sequence produced by 3-D, interactive anatomy software company, Primal Pictures.
The programme features a team of detective police officers, a psychological profiler and a forensic scientist. It’s the Production Design Department’s responsibility to source the graphics needed for a shoot and on this occasion they required exciting and advanced anatomy images for a forensic scene.
“The forensic investigation of bodies lies at the heart of our stories. Finding innovative and illustrative ways to do this is a constant challenge” explains the show’s Series Producer Colin Wratten. “Our Design Department did some research and contacted Catriona Kerr at Primal Pictures who suggested that we look at their anatomy graphics. The graphics helped us to illustrate the story points well.”
Waking The Dead is very cutting edge and the series shows detectives finding the answers to very old, previously unsolved murders using new technology. On this occasion, Primal helped them to achieve this by providing graphics that made the teams research look very sophisticated.
This particular episode focuses on a murder that took place several years previously. When the police and forensic scientists succeed in figuring out exactly what has happened to the body, the producers needed a way of illustrating the discovery graphically and it needed to be clear enough for the audience to be able to picture and understand it. The Primal graphic showed an image that gradually revealed a skeleton as the skin and muscle was removed so that the detectives could demonstrate how the bones had been broken during the murder.
“On set the characters use a mocked-up computer screen which is designed to look extremely technological and state-of-the-art. We sent Primal’s m-peg to another company and they were able to import it into the show’s interface and create the visual. The actors were able to tap on the screen and start zooming into the skeleton as if it was part of the technology in front of them” explains Wratten.
The new series of Waking the Dead transmits on BBC 1. Primal Picture’s graphics will be used in an episode entitled Duty & Honour which airs on the 28th April 2008
When a dog unearths human remains in a wood, Boyd and his Cold Case Squad manage to make a connection with a decapitated corpse discovered two years previously, close to an army barracks, in the third of six two-part stories in the current series of the award-winning forensic drama.
The mystery leads to a regimental dinner at the barracks where the team soon find themselves embroiled in a high-level cover-up.
Trevor Eve is Boyd; Sue Johnston is Grace; Tara FitzGerald is Eve; Wil Johnson is Spence; and Felicite du Jeu is Stella.
Waking The Dead – Duty And Honour
Monday 28 April
9.00-10.00pm BBC ONE
We have supplied human anatomy animations to compare human anatomy with tiger anatomy for the Tigers - Tracking A Legend travelling exhibition.
"Through this sensory-stimulating tiger adventure, Carol (Amore) takes the visitors on a journey by immersing them in a rich environment of multi-tiered interactives that blend science, biology, ecology, geography and natural history through the use of state-of-the-art sound and visual technologies that include rare high-definition tiger and Indian wildlife footage."
View the complete press release here
Download the e-brochure for
Tigers - Tracking a Legend
3D Anatomy for MSK Ultrasound: Lower Limb
Order your copy today >>
3D Anatomy for Massage and Manual Therapies
Working with a team of the top names in massage and manual therapy, headed up by Judith DeLany, Primal Pictures have created a fabulous digital resource for manual therapists and massage therapists in training and practice.
Interact with 39 detailed and accurate 3D anatomy model views covering the entire spine.
Read our press release on 3D Anatomy for Chiropractic
read more and buy now >>
Detailed and accurate 3D anatomy with advanced functionality that gives you a new level of interactivity – the ultimate 3D anatomy viewer to interact with and create your own images!
More on Primal Interactive Human: The 3D Real-time Body. Now on CD-ROM!
PRIMAL PICTURES LAUNCHES HUMAN ANATOMY & PHYSIOLOGY EDUCATION APPLICATION
New Anatomy & Physiology Powered by Most Complete, Medically Accurate 3D Human Anatomy Model Aids Educators and Students
Primal Pictures,publishers of the most complete and medically accurate 3D model of the human anatomy for educators, students, and practitioners, has launched a new tool designed to enhance online medical education worldwide – Anatomy & Physiology Online.
The application incorporates stunning human anatomy imagery taken from Primal Pictures 3D model. The medical education aid taps into the power of the most complete 3D graphic model of the human body—the future of medical education. Primal Pictures’ award-winning range of 3D Human Anatomy titles is already used by more than 500,000 students and 70,000 educators at over 600 colleges and universities around the world.
PrimalOnlineLearning.com—an online Anatomy and Physiology resource that provides clear 3D images and interactive models covering all body systems. Learning objectives guide both students and teachers, along with quizzes and reviews. The site is easy to use and for the student to follow. Narrated animations and slides show physiological processes in a clear and memorable way, and clinical content and aging processes are also covered.
Primal Pictures CEO, Peter Allan commented, “There is a digital revolution underway in healthcare that is fundamentally changing the way that medical information is shared and presented. In medical education, this is driving educators and students to increasingly use online resources to improve their learning experience and results. In fact, we’re even seeing university systems even requiring increasing percentages of their curriculum to move online. We are filling this need by making available to them one of the world’s leading human anatomy resources.”
Visit the Anatomy & Physiology Online at www.primalonlinelearning.com
Highly detailed anatomy of the head and neck with a focus on views of the ear, temporal bone, face, cranial nerves (esp. facial nerve), brainstem, larynx, neck, salivary glands, thyroid gland, lymph nodes, airway, pharynx, esophagus, tonsils, TMJ, facial skeleton, skull, teeth, nose, paranasal sinuses and vascular anatomy.
Conditions and Procedures Section include deformities, disorders of the facial nerve, thyroid, tonsils, salivary glands and esophagus and more. Read more on 3D Anatomy for Otolaryngology & Head & Neck Surgery and order your copy now...
12 November 2007
Online vendor admits to selling counterfeit software
Crooks beware: Your buyers might be honey traps!
The Federation Against Software Theft (The Federation) has participated in the takedown of an unlawful software ring run from a roofer’s home in Cornwall. The perpetrators were caught when a Federation member posed as a buyer and bought an unlawful copy of their own software from Philip Rogers of Redruth.
Rogers, and his sister, had been investigated for a number of failed and improper sales hosted on the online auction website eBAY. The Federation member, Primal Pictures, discovered Rogers selling its software and arranged a purchase to investigate. Not only did their test discover that the disc sold to them was a fake, but Primal Pictures found other buyers who had also been sold fakes.
John Lovelock, Chief Executive of The Federation said: “Primal asked The Federation to aid them protecting themselves from this theft of their intellectual property - property that they had spent time and effort designing, creating, publishing and distributing at considerable cost to themselves. We entered into correspondence with Rogers, informing him of our discoveries and letting him know that all our member wanted was for him to destroy the unlawful stock of copied software he had manufactured, acknowledge that he had breached copyright, and enter into discussions regarding compensation.”
His admission of unlawful activity and signing of an undertaking not to do it again would be given weight in any subsequent legal proceedings which may arise. Rogers initially claimed that The Federation could not prove that he had sold the fake disc in question; however as the software creator that owned the copyright had actually bought it from him, evidence against Rogers was easily obtained.
Peter Allan, CEO of Primal Pictures said “As the unique worldwide provider of interactive anatomy software for the medical profession, we have very strict copyright protection on our products. Our software is the product of years of dedicated hard work by anatomists and computer graphic experts and it is used to train medical and surgical students all over the world. To have someone steal it and profit from the hard work of such talented people is unacceptable and potentially financially damaging. We went to The Federation to help us settle this without going to court, and we’re happy that the rogue seller has ceased his unlawful activities so that we can stay in business.”
Lovelock added: “We’re glad to be able to help protect the smaller software vendors from individuals who have no conscience when it comes to stealing their hard work and putting them out of business. These creative firms are collectively the new ‘staple industries’ of the UK. They employ hundreds of thousands of people. If they get ripped off it’s ordinary people that they put out of work, and we are not going to stand for it.”
Visit our anti piracy page
Free iPod app!
Download our new free anatomy quiz for your Apple iPhone or iTouch.
Primal Pictures & Warwick University Medical School
Interactive Functional Anatomy German Translation
Interactive Functional Anatomy French Edition
Ideal para aprender anatomía humana por regiones, este DVD es idóneo para todos los estudiantes de anatomía y de sus aplicaciones prácticas.
Esta edición contiene nuevas vistas de modelos 3D de Primal Pictures, el premiado y reconocido software de anatomía humana.
Cada una de las 14 vistas ofrece 9 capas que permiten pasar de una a otra, desde el hueso hasta la superficie, con más de 1100 estructuras identificadas
Usted puede rotar 360º el modelo 3D, ayudándole de esta manera a conseguir un conocimiento de la anatomía humana. También puede imprimir o guardar las imágenes para usarlas en presentaciones de PowerPoint o en trabajos de clase.
Fundamentos de Anatomia Humana en 3D - Edicion por Regiones
Edité par Primal Pictures, traduction française assurée par le Pr Christian Fontaine, Professeur d’anatomie, chef de service d’orthopédie, CHR de Lille
Ce programme d’anatomie, particulièrement détaillé, a été conçu à partir de données recueillies sur le vivant et le cadavre. Il apporte des données en 3D concernant aussi bien le squelette, les muscles, les fascia et les ligaments, les artères, veines et nerfs, ainsi que les différents organes.
See more information on L'Anatomie Humaine En 3D
We are proud to annouce we are silver sponsors of Physiopedia. We look forward to working with them in the future. More details coming soon.
The Visible Human Project originates from long-term project developed in 1986 by the National Library of Medicine (NLM) in the USA.
The project anticipated the digital age and the future need for electronically represented images in clinical medicine and biomedical research and recommended the creation of digital medical image libraries.
Early in 1989, an ad hoc planning panel made the following recommendation: “NLM should undertake a first project building a digital image library of volumetric data representing a complete, normal adult male and female. This Visible Human Project will include digitized photographic images from cryosectioning, digital images derived from computerized tomography and digital magnetic resonance images of cadavers.”
A contract for acquisition of the pixel-based data was awarded in August 1991 to the University of Colorado at Denver.
The Visible Human Male data set consists of MRI, CT and anatomical images. Axial MRI images of the head and neck and longitudinal sections of the rest of the body were obtained at 4 mm intervals. The CT data consists of axial CT scans of the entire body taken at 1 mm intervals. The anatomical cross-sections are at 1 mm intervals to coincide with the CT axial images. There are 1871 cross-sections for each mode, CT and anatomy. The complete, 15 gigabytes male data set was made available in November 1994.
The Visible Human Female data set was released in November 1995.It has the same characteristics as the male data with one exception. The axial anatomical images were obtained at 0.33 mm intervals, resulting in 5,189 anatomical images, and a data set of approximately 40 gigabytes.
The Visible Human Project data sets were used as a basis to create the follow primal products:
Further information on The Visible Human Project can be found at:
Please note that all Primal Pictures images are subject to copyright and can only be used under licence or with express permission from Primal Pictures.
Our research and development projects aims to develop the “Virtual Heart” – a computer simulation of heart function which will run on a standard personal computer.
Our Research and Development Specialist, Vassilios Hurmusiadis, presented:
"Virtual Heart: Cardiac Simulation for Surgical Training"
The 4th Intuition - International Conference and Workshop, Athens, Greece, October 2007.
Download his full presentation on pdf below:
One of our research and development projects aims to develop the “Virtual Heart” – a computer simulation of heart function which will run on a standard personal computer.
"Interactive Medical Simulation of the Human Heart"
Medicine Meets Virtual Reality 15 Conference, Long Beach CA, USA, February 2008.
Download the full pdf of his presentation below:
One of our research and development projects aims to develop the “VirtualHeart” – a computer simulation of heart function which will run on a standard personal computer. Our Research and Development Specialist, Vassilios Hurmusiadis, presented
"Virtual Heart: Simulation-based Cardiac Physiology Education"
Computers in Cardiology 2007 Conference,Durham NC, USA, September 2007.
Download his full presentation below:
"Virtual Heart: Simulation-based Cardiac Physiology Education"
Computers in Cardiology 2007 Conference,Durham NC, USA, September 2007.
Download his full presentation below:
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